CrossMedia:

Consolidated Graphics, Inc. owns CGX Solutions which supports customer's marketing and communication goals. Through CGXSolutions' CrossMedia, marketers can manage, grow and effectively leverage databases across multiple media, get to market fast with personalized communications targeted to specific consumer interests, track results and document the effectiveness of their campaigns. By pairing electronic communications, such as e-mail and personalized websites, with variable data printing, CGXSolutions' CrossMedia puts the power of personalization to work. These one-to-one "relationship" marketing campaigns produce dramatically higher response rates than static direct mail, a lower cost per response and a higher return on investment.