Do you ever wish you could talk to your customers one at a time?
You can with variable-data print technology. Variable digital printing has come a long way from the time when it just meant changing the salutation. Now you can use “targeted” printing to address your customer by name, tailor your offer to your prospect and select images with which your reader will relate.
In the battle for consumer “mind share”, the winners will be those whose communications stand out from the crowd and demand attention. According to CAP Ventures, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry, you can increase your ability to communicate and sell ideas by 88 percent simply by adding color to a document. A full-color mailing with the prospect’s name and a personal message can improve response rates by 500 percent compared to a static black-and-white document.